APP Report: GOP’s Embrace of Culture War Crucial to 2024 Victory

WASHINGTON — Today, American Principles Project (APP) released a new report, “Defeating They/Them,” providing a detailed account of how the Republican Party’s focus on cultural issues during the 2024 election proved critical to the GOP’s victory. Some key findings from the report include: Republicans’ closing message for 2024 centered on Democrats’ gender extremism: The Trump … Read more

New Poll: Transgender Issue Ads Moved Voters to Trump, Republicans

WASHINGTON — Today, American Principles Project (APP) released a new poll, conducted by Cygnal, measuring the vote impact of campaign ads on various transgender-related issues in the 2024 election. The national poll of 1,500 voters, conducted from November 11-13, found that over half of voters recalled seeing, reading, or hearing ads about Kamala Harris’s and … Read more

APP Congratulates Donald Trump and JD Vance on Historic Election Victory

President Donald Trump (public domain photo)

WASHINGTON — According to reports, President Donald Trump and Senator JD Vance have clinched the necessary electoral votes to win the 2024 presidential race. American Principles Project’s (APP) affiliated super PAC was active in the race, spending $18 million to engage over 4 million persuadable voters in Arizona, Georgia, North Carolina, Pennsylvania, and Wisconsin, and … Read more

Democrat Platform Deepens Support for Radical Transgender Policies

Bathroom Sign (photo via Flickr, CC BY-SA 2.0)

Tonight at the Democratic National Convention, party delegates are expected to vote to officially ratify the party’s 2024 platform. The platform contains support for numerous transgender-related policies which would have wide-ranging impacts across American society. Some examples include: Support for so-called “gender-affirming care” — transgender drugs and surgeries — for minors, and opposition to laws … Read more

APP Blasts Democrat VP Pick Tim Walz for Anti-Family Extremism

Minnesota Governor Tim Walz (public domain photo)

According to reports, Democrat presidential nominee Kamala Harris has chosen Minnesota Governor Tim Walz to serve as her running mate for the upcoming general election. Walz has been a strident supporter of the transgender agenda for much of his political career. While governor of Minnesota, he signed HF 146, the state’s so-called “trans refuge” law, … Read more

APP Praises Trump’s Selection of Sen. J.D. Vance for Vice President

Today, Donald Trump announced his selection of Senator J.D. Vance (R-Ohio) as his running mate on the Republican ticket for the upcoming election. In response, Terry Schilling, president of American Principles Project (APP), released the following statement cheering the decision: “Donald Trump’s choice of Senator J.D. Vance as the next vice president sends another strong … Read more

APP Cheers New Pro-Family Planks in Republican Party Platform

Republican Party buttons

Today, the Republican National Committee’s Platform Committee officially adopted a new party platform ahead of the 2024 election. The platform includes significant commitments on cultural issues, including promises to protect women’s sports and Title IX, ban taxpayer funding for sex-change procedures and for the promotion of gender ideology in schools, and safeguard free speech online. … Read more

New APP Poll: Hispanics Shifting to Trump in Battleground States

WASHINGTON — Today, American Principles Project (APP) released a new poll showing Republicans continuing to gain ground with Hispanics in two key swing states. The survey of 500 likely general election Hispanic voters in Arizona and Nevada, conducted by OnMessage Inc., shows Donald Trump running very close to Joe Biden in both states. In a … Read more

APP Launches New Project to Engage Hispanic Voters

WASHINGTON — Today, the American Principles Project (APP) announced the launch of a new project seeking to engage Hispanic voters on pro-family issues ahead of next year’s presidential election. As part of the effort, APP will communicate directly with Hispanics in key swing states via political ads as well as on Spanish-language media. The program … Read more