New APP Report Faults Bad GOP Messaging for Poor 2022 Results

WASHINGTON — Today, American Principles Project (APP) released a new report offering a comprehensive look into Republicans’ disappointing performance in the 2022 midterms. “The Failed Red Wave: Lessons from the GOP Letdown” dismisses the argument that Republicans lost because of a lack of turnout or poor candidate quality, and instead places the blame primarily on … Read more

APP Completes 13-State, $15 Million Midterm Election Campaign

WASHINGTON — Today, American Principles Project (APP) and its affiliated super PAC officially completed its nationwide 2021-22 midterm cycle, the largest in its history. APP spent a total of $15.8 million dollars in thirteen states to educate voters on threats to the family from left-wing cultural extremism, largely as a result of Democrat policies. In … Read more

APP Helps Deliver Wins in Key Primary Races

As the dust settles on yesterday’s primary elections, American Principles Project (APP) is celebrating numerous great results for the pro-family movement. The most important was in Michigan’s 3rd congressional district, where Big Family Pledge signer John Gibbs defeated incumbent GOP Rep. Peter Meijer. For the last few weeks, APP’s affiliated super PAC has been running … Read more