APP Press - Elections

APP Completes 13-State, $15 Million Midterm Election Campaign

November 8, 2022

WASHINGTON — Today, American Principles Project (APP) and its affiliated super PAC officially completed its nationwide 2021-22 midterm cycle, the largest in its history. APP spent a total of $15.8 million dollars in thirteen states to educate voters on threats to the family from left-wing cultural extremism, largely as a result of Democrat policies.

In particular, the campaign focused on drawing attention to woke efforts to encourage and enable children to undergo irreversible and dangerous sex-change procedures, inject sexually explicit content into schools, and allow biological males in female sports.

Below are several key numbers from the campaign:

  • 5.1 million+ unique voters reached
  • 72.2 million+ completed campaign ad views
  • 3.8 million+ text messages sent
  • 26 total races engaged in

APP President Terry Schilling released the following statement explaining the campaign’s importance:

“Three years ago, APP engaged in our first major political campaign in Kentucky to make Democrats pay a political price for their anti-family extremism. In 2019, and again in 2020, we ran numerous ads explaining how Democrat policies would destroy girls’ sports and push children into life-altering sex-change procedures. Early on, we were nearly alone in this effort—almost no Republicans were willing to highlight these issues.

“By 2022, however, it’s become clear our campaigns have paid off. Many GOP candidates on the ballot tonight—such as Blake Masters, Kari Lake, Tudor Dixon, and Yesli Vega, to name just a few—have smartly targeted their Democrat opponents over their radically unpopular cultural leftism. These candidates are showing the path forward for the Republican Party, one which centers on addressing the top concerns of American parents, and we are proud of our role in supporting them this election.

“We look forward to celebrating many pro-family victories tonight, and to beginning the work next year of putting the American family back at the center of our nation’s politics.”

On Monday, Terry Schilling wrote an op-ed for Townhall outlining how the issue of childhood sex changes has become a critical one for Republicans this election. You can read the full op-ed here.

To schedule an engagement with American Principles Project, contact Paul Dupont at (o) 202-503-2010 or pdupont@americanprinciplesproject.org.


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