APP Press - Elections

APP Completes $5M+ Battleground Campaign Highlighting Democrat Radicalism

November 3, 2020

WASHINGTON — Today, American Principles Project (APP) and American Principles Project PAC (APP PAC) officially completed their 2020 election campaign after spending over $5 million in the critical battleground states of Michigan, Wisconsin, Pennsylvania, Georgia, and Texas.

The campaign reached millions of voters via online digital ads, cable ads, and text messages, informing them about the extreme stances of Joe Biden and Democrats which would undermine women’s sports, push children into dangerous sex change treatments, threaten law and order, and empower the radical leftist activists behind this year’s violent riots in many American cities. In Georgia, the effort also highlighted Sen. Kelly Loeffler (R-Ga.) for her work to protect women and girl athletes.

You can watch APP PAC’s campaign ads here.

Below are some key numbers for the campaign:

  • 2.8 million+ unique voters reached
  • 60 million+ completed ad views
  • 4.2 million+ text messages sent
  • $5.3 million total spent on campaign

In response to the campaign’s completion, APP executive Terry Schilling released the following statement:

When we launched this campaign two months ago, we pledged to let voters know about the extreme agenda Joe Biden and Democrats want to impose on the entire country. Today, after millions of voter contacts, we can say with certainty that we have fulfilled this pledge.

It did not happen without difficulties. In the last few weeks, we’ve seen the media slander our ads as ‘misinformation,’ so-called ‘fact-checkers’ object to our claims for bogus reasons, and social media giants censor us as well as other conservatives in a blatant attempt to sway the election. Although we strongly suspected all along these institutions were in favor of a Biden presidency, we have still been shocked by how openly they have worked toward this goal.

Fortunately, despite these obstacles, we’ve still managed to ensure millions of voters know the truth about what a Biden-Harris administration would mean for America. Now it is up to those voters to decide.

To schedule an interview with Terry Schilling, contact Paul Dupont at (o) 202-503-2010 or pdupont@americanprinciplesproject.org.


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