91 Million Voter Contacts
APP PAC made 91 million voter contacts to turn out parents for Donald Trump
and save America from Kamala’s radical agenda.
Victory: How We Saved America
In every election, APP PAC targets the most persuadable family voters in races that could change how we protect the rights of parents in our country. In 2024, we targeted more than 5 million families in Pennsylvania, Wisconsin, Georgia, North Carolina, and Arizona.
91M
Total Voter Contacts
Total contacts to family voters across all platforms
82.8M
Completed Ad Views
Ad views with impressive 88% completion rate
9M
Text Messages
Direct text messages sent to targeted voters
$18.1M
2024 Investment
Total campaign spending to
defend family values
Modern Targeting
In an age of cord-cutting and microtargeting, we invested heavily in using core data to deliver 82 million ads to persuadable families through YouTube TV, Hulu, Roku, Peacock, and other over-the-top TV platforms in addition to digital ads online.
We know our ads hit the mark because 88% of our messages were viewed to completion by the families who saw them.
An additional 9 million ads were delivered directly to the mobile phones of persuadable parents totalling more than 91 million voter contacts in the 2024 cycle.
As the election progressed, APP PAC moved resources from Arizona, North Carolina, and Georgia to increase impact in Wisconsin and Pennsylvania.
Two states Donald Trump won by less than 163,000 votes, and whose Senate races were decided by a combined 50,000 votes.
Battleground State Impact in 2024
PENNSYLVANIA
Decisive Victory
34.7M
Completed ad views
2M
Text messages sent
1.2M
Family voters targeted
WISCONSIN
Narrow Win
29.3M
Completed ad views
1.75M
Text messages sent
1M
Family voters targeted
GEORGIA
Strategic Focus
12.3M
Completed ad views
1.75M
Text messages sent
1M
Family voters targeted
Support APP’s
Pro-Family
Support APP’s Pro-Family Campaigns that Win Elections. Your contribution helps us promote family values, protect traditions, and back candidates who stand for these ideals. Together, we can win elections and build a stronger, united community.