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Identify

Evaluate campaigns, interview candidates and identify key election opportunities to frame issues as central.

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Invest

Go on offense with smart campaign investments and strategies to flip soft Democrats and independents.

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Multiply

Leverage campaign victories, insights and experience to transform the narrative on social issues and win.

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Monitor

Develop new relationships and preserve our reputation by holding political leaders accountable on issues.

OUR MISSION

Winning elections for families.

Smart, strategic and unapologetically pro-family, APP delivers results with cost-effective campaign investments.

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Discover APP

In the fight for American families, APP will never surrender! Discover what makes us different.

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