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American Principles Project Blog

Contributions by the American Principle Project and its collaborators
Feb 08
2010

Video: Audi's controversial Green Car Super Bowl Commercial

Posted by: Thomas Peters in APP Blog

Thomas Peters

One of this year's Super Bowl ads has some bearing on green politics and American priniciples:

You need to a flashplayer enabled browser to view this video

Environmentalist bloggers, after some thought, have embraced the ad's message.

"The ad only makes sense if it's aimed at people who acknowledge the moral authority of the green police", writes David Roberts at the Huffington Post.

I, on the other hand, am more than a little disturbed by the ad's presumption that government should be actively, and coercively, changing the way Americans consume and use energy, especially as the "man-made global warming" consensus continues to crumble.

After all, the "moral authority" of the green police can only be based on compelling scientific evidence (which is now more and more credibly being called into question), and second of all, the right of the "green police" to destroy the freedoms of Americans who remain skeptical about the benefit of reducing carbon emissions, taking into consideration the huge expense this will be to our already hurting economy.

So if the "green" way of life forced upon Americans by the "green police" actually solves nothing, why shouldn't we resist their attempts to "save" us from nothing, while simultaneously trampling our liberty?

I know what liberty looks like, and it is nothing like the worldview offered, even satirically, by Audi.

Comments (4)Add Comment
...
written by Lennie, February 08, 2010
If you disliked the ad as much as I did then contact Audi:

Existing Customer: https://secure-www.audi.com/us/brand/en/tools/form/customer_care.formlayer.html

Non-Customers: https://secure-www.audi.com/us/brand/en/tools/form/audicare.formlayer.html

Phone: 1-800-822-2834 (AUDI), Monday through Friday, 8 am to 8 pm, Eastern Time
...
written by miss, February 08, 2010
absolutely. horrible!
...
written by Rebecca, February 10, 2010
I found it frightening!
...
written by Plastic Boy, February 10, 2010
Actually, I thought it was one of the only ads which followed the Super Bowl ad spirit. It humorously underscores the absurdity of extreme environmentalism, while suggesting that simply driving a "clean diesel" car is be enough to keep the extremists off your back. Hilarious tounge-in-cheek eco-me-tooism on the part of the Audi marketing dept. Funny!

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